John is an independent writer and brand consultant, formerly a director of Interbrand and Newell and Sorrell. His many books include We, Me, Them & It, The Invisible Grail and Dark Angels (the Dark Angels trilogy) as well as books on Starbucks and Innocent. With Jamie Jauncey, he co-wrote Room 121: a masterclass in writing and communication in business. His fiction includes The Angel of the Stories, Keeping Mum (the Dark Angels collective novel) and Leaves, his novel published in 2015. He was awarded an Honorary Fellowship by Falmouth University for services to the creative industries. He is a founder director of 26, a writer’s collective.