Vintage boxed television set with black and white image of a person wearing a short sleeve shirt and sunglasses.

Dark Angels Note 175

Dearest Friends

Welcome back to our Friday Note – our weekly collection of writerly thoughts.



Today in 1926, inventor John Logie Baird gave a demonstration of the world’s first working television.

Named the ‘televisor’, the device was initially demonstrated from Baird’s attic laboratory in Frith Street, Soho, to a small and sceptical crowd. The images were described as “faint and often blurred” by one journalist.

By early the next year, the first television sets were on sale in Selfridges, but it wouldn’t be until two years later that ‘experimental broadcasts’ would begin with help from the BBC.



The invention of television and the beginnings of this broadcasting media brought a new opportunity for advertising. The first ever TV advert was broadcast via WNBT (now NBC) in the US in 1941 before a Brooklyn Dodgers game. The advertisers paid only $9 for their 10-second ad.

Watch the first-ever TV advert here via The Drum.



The above television ad uses just five words to share its message to the masses.

Try this: Choose an everyday object from your surroundings. How would you create a short TV ad for it? Sketch out a rough idea for a storyboard and a short slogan of five words or fewer.

We’d love to see what you come up with if you’d like to share.



Congratulations to 26 & Sophie Gordon

We’d like to say a hearty and well-deserved congratulations to Dark Angel, Sophie Gordon. Sophie has become the new chairperson of 26, the organisation set up at the same time as Dark Angels. Many of you are members of 26, so you’ll appreciate what a landmark appointment this is. Sophie takes over from Martin Clarkson who has done a brilliant job for 20+ years.


Keep sending us any poems, writings, links and writerly whatnots that you’d like to share with the wider Dark Angels family. We love to read them.




Come to The Lab

Join Neil Baker for an afternoon of creativity and uncertainty at The Lab, in London on Friday, February 9 for just £30+VAT. Tickets and more info here.


Weekly Tuesday Gatherings

Join us again for a reflective hour of reading, writing and communing led by Neil Baker. Everyone is welcome – from the Dark Angels community and beyond. We meet at 7pm UK time. To join us, click here on the night. There’s no need to register in advance.


Be well, keep reading, keep writing and know that we’re always here.

From everyone at Dark Angels



Photo by Benjamin DeYoung on Unsplash